Booking Brain vs Lodgify
Lodgify is website-builder-first, with published plans and a tidy path from a single host to a small portfolio. The difference shows up when you need the full agency back office.
Lodgify's strength is a direct-booking website that you can set up yourself. Check its current plans and any booking fees for your portfolio. Booking Brain includes a direct-booking site and Airbnb, Booking.com and Vrbo channel connections for £7 per property per month, excluding VAT, with no booking commission. The same price per property whether you have 1 or 500. Around the website sits the rest of what an agency needs: owners, statements and channel connections. Here is the honest comparison.
| Booking Brain | Lodgify | |
|---|---|---|
| Pricing model | £7 per property per month, with the platform and Airbnb, Booking.com and Vrbo channel connections included. One price however many channels a property is on. The same price per property whether you have 1 or 500. Monty AI guest assistant (website chat, WhatsApp, phone), Price Pilot automatic pricing and Pre-check-in guest app are each £10 a month per agency. Switch on when you need them. No booking commission, no set-up fee, no contract. Cancel any month. Prices are in GBP, excluding VAT. | Published subscription plans. |
| Booking fee on top | No booking fee on your direct-booking site. | Check fees for your chosen plan with Lodgify. |
| Onboarding and migration | Done for you. We set up and migrate your data. | Self-serve set-up. |
| Channels | Airbnb, Booking.com and Vrbo through our channel partner. Included in the £7 per property per month, excluding VAT. One price however many channels a property is on. | Major channels through its channel manager. |
| AI guest assistant | Monty AI guest assistant: website chat, WhatsApp and phone for £10 a month per agency, excluding VAT. | Limited. |
| Owner portal and statements | Owner portal with automated statements. | Not the core focus. |
| White-label for agencies | Yes. Your brand, our engine underneath. | Built for individual hosts and small portfolios. |
| Support | Hands-on UK team. | Online support and help centre. |
Prices from 27 October 2026; VAT added at checkout; usual Airbnb, Booking.com and card-processing charges still apply.
Where we are different
Your direct bookings do not carry a booking fee on top. A guest who books on your own site is a booking you keep more of.
We are a full agency back office, not only a website. Owner portals, automated statements and payouts are part of the platform.
Monty AI guest assistant (website chat, WhatsApp, phone), Price Pilot automatic pricing and Pre-check-in guest app are each £10 a month per agency. Switch on when you need them. Prices exclude VAT.
Where Lodgify may suit you better
If you are an individual host or run a handful of properties and mainly want an attractive booking website you can set up yourself, Lodgify is a sensible choice, and you can compare its current plans against your needs. Our strengths show up most once you are running an agency with owners to pay and report to.
See the two side by side
Book a short call and we will work out what Booking Brain would cost for your agency, against what you pay today.
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